look for the hybrid label

I knew I was in Seattle 'cause a complete stranger was chiding me for driving a Jeep. People do that here, and when you're offended, well, you're downright rude.

It would be unethical of me to drive that, sniffed the new hybrid owner who, for consuming the world resources used in the creation of a new car and letting someone else waste oil in his unethical old car, was clearly fitting himself for the Nobel Prize. I talked about relative resource and cost savings, but he wasn't interested. His validation was firmly invested in the hybrid label.

Astoundingly, though, the man has four kids. He's done his part to double the world population. Relative to the amount of resources his four little vanity projects are going to consume over the course of their entire lifetimes, the five gallons per week my Jeep uses to haul my fat ass to work seem trifling. An environmentalist breeder? Is that like an honest thief?