the damp cardboard of metamuville

Not satisfied with holding forth and bossing about in person, the ROWFs (Rich Old White Farts) of Metamuville have taken to posting homemade signs by the side of the road. "PICK UP YOUR DOG DOO!" says a piece of cardboard nailed to a telephone pole. "NO WAL-MART!" says another, as if Wal-Mart is in the habit of building in communities of 300. "SLOW! BABY DEER!" hand-drawn letters on cardboard implore. "SLOW! TWO PETS KILLED!" says the latest cardboard directive.

Let's consider the last. Their pet is wandering the road and is struck by a car. And then apparently their other pet is wandering the road and is struck by a car. Is the speed of the cars really the salient issue, here?