First, I thought it couldn't get any worse than the Steelers naming their ugly new stadium "Heinz Field." Then they added the moronic ketchup bottles, and I stood corrected. But now, I thought, surely the worst is behind us.
I was wrong. They decided to get a mascot. Now it couldn't get any worse, right? But I was wrong again. The new mascot would look like Satan's childhood rapist. Now it couldn't possibly get any worse.
Today, they announced the thing's name: Steely McBeam. We have officially bottomed out. Until they hire cheerleaders.