The origin of "WTFF" is only vaguely more interesting. When I was a manager, I'd read behind the writers' work regularly. Some writers were impeccably clean on the very first draft. I call them "my favorites." Some sucked bilgewater (as the editor, Annette, put it), no matter how many drafts they got. I call them "Roxanne." And one turned in excellent final drafts but really—insanely—weak initial drafts. She answers to "Dorkass." If the words stuck to the page, she figured, she'd done her job and met her deadline. She'll fix it later. Off to the mall! She specialized in the glittering generality. "Windows can be faster than nearly each and every one of the other alternatives," she'd type just to fill up space so she could get to the Bon Home sale. "Almost every last one of them."
One day, when I was working a weekend in order to read the draft she'd handed off before going to Banff, I came across the following. This is verbatim. "The new, comprehensive migration tools provided with Windows help you migrate items comprehensively."
My note was succinct: "WHAT THE FUCK? I MEAN, WHAT THE FUCKING FUCK?"
On Monday Annette sniffed, "I guess I've been doing it wrong all these years, giving actual feedback when all I had to do is swear like a 10 year old." She then proceeded to butcher the phrase in her memory, and now half the world thinks I say "what the fuckity fuck."